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LAS VEGAS - Social game developer Zynga announced that it would bring ad units to political advertisers through the Rubicon Project ad marketplace at CES. Ads will appear as mini-games … Read the full story by Ben Frederick
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Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. One goal of the partnership is developing solutions to attract leading brand advertisers that want to
move traditional broadcast … Read the full story by Felicia Greiff
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Data science and media tech company 4C announced new capabilities for its TV Synced Ads Product at CES yesterday. Read the full story by Felicia Greiff
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Business professionals and consumers alike who struggle with self-deprecating phrases such as "I'm sorry" or "I'm no expert" in email communication may want to jump on the Gmail bandwagon since … Read the full story by Jess Nelson
Commentary
More than 80% of publishers are using programmatic solutions to sell digital advertising, including real-time bidding and premium direct solutions. That's according to a recent survey by Operative
Media. Read the full story by Tobi Elkin
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AOL email subscribers represent an overabundance of donating power in the 2016 Presidential election, according to new data from marketing technology company Fluent. Read the full story by Jess Nelson
Commentary
A new study from Grady College says that people tend to have a great deal of difficulty making the distinction between real editorial content and native ads designed to look … Read the full story by George Simpson
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Appodeal, a programmatic ad mediation service provider for mobile apps, announced it received $3.1 million in funding to further invest in its programmatic solution. Read the full story by Felicia Greiff
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"Music is a way of energizing customers in ways operators haven't before," Juliet Shavit, executive director of MusiComms, tells "Marketing Daily." "An investment in a music service is a substantially … Read the full story by Aaron Baar