Top StoryNicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating officer of Xaxis, the nearly $1 … Read the full story by Joe Mandese
NewsWideOrbit, an ad management software provider, announced its WO Programmatic platform now supports Deal ID. Read the full story by Felicia Greiff
- Commentary
Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too. Read the full story by Michelle Brammer
- News
App Annie, the mobile app data and insights provider, on Thursday said it had secured $63 million in a Series E funding round and added a new board member. Read the full story by Tobi Elkin
- Commentary
Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech Will Eat Ad Tech." A lot … Read the full story by Dave Morgan
NewsMediaocean acquired an Australian software provider to offer global clients a streamlined financial system for media transactions. Read the full story by Felicia Greiff
- Commentary
The Internet of Things is driving rapid change in consumer behavior and content consumption, including advertising consumption. According to a recent study conducted by Adobe, the average U.S. adult uses … Read the full story by Anto Chittilappilly
NewsSome 73% of the 632 marketers polled by Contently, a marketing company, admit to creating more content overall in 2015, but only 49% ranked that content as effective towards their … Read the full story by Jess Nelson
NewsFor the first time, online local advertising is on track to overtake all local analog media, this year. That's per a forecast from Borrell Associates, which expects digital to hog … Read the full story by Gavin O'Malley
