Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook -- now called Nielsen Social Content Ratings. It will include social media authorship, including posts and tweets, … Read the full story by Wayne Friedman

YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will allow more advertisers to become part … Read the full story by Laurie Sullivan

Starbucks and Spotify teamed up to launch a Shazam-like experience within their brick-and-mortar stores. Those customers with the Starbucks mobile app will be able to discover music playing in the … Read the full story by Ben Frederick

AOL plans to take a minority equity stake in Taboola that will allow the two companies to collaborate on challenges that publishers face daily. Engineers from the two companies will … Read the full story by Laurie Sullivan

Magzter, a digital magazine newsstand, announced yesterday the launch of its version 6.0. The new version curates articles rather than full magazines, pulling content from a magazine and automatically optimizing … Read the full story by Sara Guaglione

Parisian start-up Reelevant recently launched a real-time email intelligence platform aimed at diminishing batch and blast campaigns. Read the full story by Jess Nelson