Instagram is a direct competitor of Twitter's, having once been considered for acquisition by Twitter in 2012. According to some reports, Weil had planned his departure to Instagram for months, … Read the full story by Ben Frederick
During the fourth quarter, Apple produced a record profit of $18.4 billion on $75.9 billion in revenue. For many analysts, however, the strong performance was overshadowed by Apple's first negative … Read the full story by Gavin O'Malley
The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to a study released this week by … Read the full story by Laurie Sullivan
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm's 2015 gross revenues totaled $14 million. It will become … Read the full story by Steve McClellan
Teads, a native video advertising platform, on Wednesday released a global study on why people block ads. Among the notable findings, 80% of those surveyed said they'd consider installing ad … Read the full story by Tobi Elkin
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings are now available in DoubleClick Bid Manager and DoubleClick Campaign Manager. Last year, Nielsen expanded … Read the full story by Laurie Sullivan
FilmOn TV Networks has bought the CinemaNow brand from Reliance Majestic Holdings. CinemaNow offers more than 55,000 premium movies and tv episodes with approximately 150 new items added each week, … Read the full story by Wayne Friedman
Altitude Digital, an independent programmatic video platform, on Tuesday announced a premium video inventory guarantee that offers advertisers the option of only paying for 100% viewable, fraud-free, and brand-safe advertising … Read the full story by Tobi Elkin
Digital media has reached parity with TV as a primary information source about presidential candidates, says the IAB. Primary users of online digital media are also more likely to take … Read the full story by Philip Rosenstein
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday to give advertisers a view into the types of paid-search campaigns competitors run in local markets. Read the full story by Laurie Sullivan