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For the full year, Facebook posted $3.69 billion in profit on $17.93 billion in revenue -- up 44% since 2014. "2015 was a great year for Facebook," CEO Mark Zuckerberg … Read the full story by Gavin O'Malley

News
Yahoo will attempt to create a community by allowing site visitors and app users to discover and carry out conversations around content, and easily share it. Read the full story by Laurie Sullivan

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Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded the client's global mobile and PlayStation … Read the full story by Steve McClellan

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While it's easy to marvel at mobile's ascent as the dominant shopping medium, the shift away from desktops is presenting real challenges for retailers. Engagement and time on site has … Read the full story by Gavin O'Malley

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The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile and desktop, followed by Disney Media … Read the full story by Erik Sass
Commentary
For this year's upcoming Super Bowl 50, Snapchat is selling ads for brands that want to appear as part of its "Live Story" for the event. Read the full story by Erik Sass

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AdMore has access to TV advertising inventory from more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects and program syndicators -- and a partnership
with TubeMogul's … Read the full story by Wayne Friedman

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StyleCaster, part of SheKnows Media, has undergone an end-to-end brand relaunch, including a new mission statement, logo, Web site redesign and improved video and mobile experiences. Read the full story by Sara Guaglione
Commentary
Programmatic is a framework that allows technology to help buyers access audiences, and for publishers to easily and efficiently monetize these audiences. It's a tactic, not a strategy. The strategy … Read the full story by Mike Caprio

News
A day after wowing Wall Street with its quarterly earnings, Facebook is expanding the ability to share live video to all domestic iPhone users. The change is part of a … Read the full story by Gavin O'Malley