A Rubicon Project survey finds that likely voters are less distracted and more engaged when they consume digital content. In fact, three in five of the likely voters polled say … Read the full story by Tobi Elkin
Forbes, a media owner with an ad-supported business model, searches for a middle ground when it comes to serving advertisements on its site to visitors using ad-blocking software in their … Read the full story by Laurie Sullivan
What better time to concede a minor defeat than immediately following an exceptional earnings report? I assume that's why Facebook picked Thursday to announce the fate of Parse, a service … Read the full story by Gavin O'Malley
A day after wowing Wall Street with its quarterly earnings, Facebook is expanding the ability to share live video to all domestic iPhone users. The change is part of a … Read the full story by Gavin O'Malley
Index Exchange on Friday announced a partnership with Integral Ad Science that will enable Index Exchange customers to take viewability, fraud, brand safety and ad clutter into account with each … Read the full story by Tobi Elkin
Politico co-founder and CEO Jim VandeHei, top political reporter Mike Allen and other key employees will leave the Washington D.C. political news Web site later this year. Read the full story by Sara Guaglione
Consumer magazines saw their total social media audience increase by over a third last year -- adding around 220 million new likes and followers across major platforms including Facebook, Twitter, … Read the full story by Erik Sass
BloomReach added $56 million to its coffer Friday in a Series D funding round, which comes at a time when many public software as a service (SaaS) companies have reportedly … Read the full story by Laurie Sullivan
The mobile gaming field is driving growth for the gaming industry. Smartphones and tablets are expected to become the biggest gaming platforms this year, overtaking traditional gaming platforms and desktop … Read the full story by Ben Frederick
Randy Rothenberg, the president and CEO of the Interactive Advertising Bureau, did not mince words when talking to the Wall Street Journal about his remarks at the recent IAB conference. … Read the full story by George Simpson
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San Francisco offices next week preceding the … Read the full story by Ben Frederick