Top Story
Yahoo will bet its turnaround partly on mobile search. CEO Marissa Mayer told analysts and investors during the fourth-quarter 2016 earnings call Tuesday that as consumer behavior shifts toward
contextual … Read the full story by Laurie Sullivan
Commentary
Following the rise of social media, the Super Bowl is no longer just a broadcast television event. Read the full story by Erik Sass
News
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter trading by independent
agency trading desk … Read the full story by Joe Mandese
News
Real-time location technology monitor Geofeedia brought in $17 million in series B funding, for sum of nearly $24 million in total. Read the full story by Felicia Greiff
Commentary
Why is Microsoft is dropping $250 million on keyboard app maker SwiftKey? I mean, the company's phones could use plenty of improvements, but a better keyboard ain't one of them. … Read the full story by Gavin O'Malley
News
Now, people without Twitter accounts -- and users who are not presently signed in -- can follow a variety of content streams in real-time. Twitter counts about 500 million consumers … Read the full story by Gavin O'Malley
News
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events and activities
in their local communities. Read the full story by Ben Frederick
Commentary
Everyone lies at one point or another -- especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but … Read the full story by Bryan Melmed
Commentary
Six Democratic senators, including presidential candidate Bernie Sanders, are criticizing broadband providers' "troubling and questionable" billing practices. Read the full story by Wendy Davis