Top Story
Twitter is now offering brands the chance to prominently feature video ads above user timelines. Twitter, which is expected to announce fourth-quarter earnings late Wednesday, could use all the
additional … Read the full story by Gavin O'Malley
News
Finally following Facebook's lead, Instagram will now let you switch accounts when using the app on Android and iOS. In addition, with the latest version of Instagram's app, people can … Read the full story by Gavin O'Malley
News
India's smartphone user base grew to 220 million users in 2015 according to Counterpoint Research, surpassing the U.S.'s 200 million users, per ComScore. Read the full story by Ben Frederick
Commentary
Hurdles remain for programmatic TV. Read the full story by Tobi Elkin
News
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current levels of viewable
ad inventory, optimizing … Read the full story by Tobi Elkin
Commentary
Visible Measures' new ScrollView solution guarantees viewability -- of the entire ad. Read the full story by P.J. Bednarski
News
Programmatic marketing software provider DataXu on Tuesday announced a new Pre-Bid Viewability capability that integrates third-party viewability optimization from comScore, DoubleVerify and Integral
Ad Science. Read the full story by Tobi Elkin
News
Meredith Digital will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of sites, including Better Homes and Gardens, Allrecipes, Parents,
Martha Stewart Living … Read the full story by Sara Guaglione
News
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertising to educate or influence potential voters online, with spending on paid-search keywords reaching
hundreds of thousands of dollars … Read the full story by Laurie Sullivan