Brand loyalty has fallen in recent years as customers shop around for the best deals, but well-constructed mobile loyalty programs are able to pump the brakes on that dip to … Read the full story by Ben Frederick

Vijay Radhakrishnan, president and co-founder of Magzter, calls the partnership a "dream come true" for the company. Magzter is known for its Netflix-like "All You Can Read" subscription service called … Read the full story by Sara Guaglione

The Washington Post is introducing a new way to raise engagement by readers who have its mobile Web site open but aren't currently active. It delivers customized suggestions for other … Read the full story by Erik Sass

KFC became the first brand Friday to make the YouTube AdBlitz Top 5 without airing an advertisement during the Super Bowl national TV broadcast, showing brands no longer need television … Read the full story by Laurie Sullivan

Quartz released its first news app Thursday, available exclusively on iPhones. The interface isn't like your usual news app -- instead, it's like iMessage for news. Read the full story by Sara Guaglione

In 2015, the average amount spent on Valentine's Day was $140 per person, or a total of $19 billion. Quixey projects that 23% of people will use their phone to … Read the full story by Ben Frederick

Apple shipped an estimated 12 million Apple Watches in 2015, according to the latest forecasts from Canalys. The marketing analytics firm estimates that 5 million Apple Watches were sold during … Read the full story by Jess Nelson