Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen unit named Canvas. Read the full story by Gavin O'Malley

IndoorAtlas, an indoor positioning company that specializes in geomagnetic mapping and tracking, announced a partnership with Yahoo Japan today to deliver indoor positioning services across the country. The partnership will … Read the full story by Ben Frederick

Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapchat to be the audience measurement service for its 3V advertising units on mobile devices. Nielsen said it will … Read the full story by Joe Mandese

Running across three verticals (retail, automotive, and tourism), the campaigns targeted households and then used location data to measure real world foot traffic on top of the addressable TV ads. … Read the full story by Ben Frederick

While Reddit remains a relatively niche social content platform, used by a modest 7% of U.S. adults, Reddit users are highly engaged and turn to the site for news of … Read the full story by Erik Sass

Presidential campaigns and super PACs have been using a variety of strategies, resulting in significant differences in total impressions and average clear prices. In the week leading up the GOP … Read the full story by Philip Rosenstein

Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the full story by Felicia Greiff

Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a three-year moratorium on DTC ads for … Read the full story by Erik Sass