Top StoryClear Channel Outdoor Americas announced the launch of a new set of analytics and data tools to help advertisers and agencies segment and target audiences out-of-home audiences the same way … Read the full story by Ben Frederick
- Commentary
Around the country, digital consultants are now threading mobile-first strategies into candidates' campaigns. Bernie Sanders has been successfully deploying SnapChat, Ben Carson bought "complete domination of mobile" in Iowa, and … Read the full story by Ran Ben-Yair
NewsHeading into Super Tuesday, Microsoft Bing now shows voters a detailed breakdown of search volume for each candidate by age, state and gender to help voters better understand the landscape … Read the full story by Laurie Sullivan
- Commentary
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget -- but reporting in vague communications terms? Read the full story by Sean Hargrave
- News
AppCard, a marketing and loyalty platform for small and medium-size retailers announced the close of a $20 million series B funding round this past week. Read the full story by Ben Frederick
NewsUsing multiple devices is changing the way consumers' brains work, said Ben Gaddis, chief innovation officer of Austin-based digital agency T3. Read the full story by Felicia Greiff
NewsReaders are more likely to click on emails with subject lines that clearly define what lies behind the headline, according to research released this week from HubSpot. Read the full story by Jess Nelson
NewsA series of ads from Microsoft that ran on television Sunday before the Oscars continues a long-standing rivalry with Apple that began in 2006 with "Get a Mac," featuring John … Read the full story by Laurie Sullivan
- Commentary
Apple will tell the House Judiciary Committee tomorrow that "strong encryption" is the best way to protect people from identity theft. Read the full story by Wendy Davis
