Top Story
In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video advertising by a factor of
as … Read the full story by Joe Mandese
News
The venture will be called Verizon Hearst Media Partners and will pair Verizon's technology with Hearst's digital video content and production capabilities to develop two channels for millennials to
watch … Read the full story by Sara Guaglione
News
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply over the past two years, about … Read the full story by Steve McClellan
News
Google announced the launch of its Hands Free pilot program today, but currently it is only working with select stores in South Bay, including McDonald's, Papa John's and local businesses. … Read the full story by Ben Frederick
News
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RNTS Media, has signed a binding agreement to acquire Inneractive, a mobile RTB-based ad exchange for display, native and … Read the full story by Tobi Elkin
Commentary
Internet service providers are telling the FCC that all companies involved with online advertising should be "subject to a consistent privacy framework with respect to consumer information." Read the full story by Wendy Davis
News
Total Netflix viewing per year would make it a small to mid-size U.S. cable network TV group, according to a new study. The growing subscription video-on-demand service's share of the … Read the full story by Wayne Friedman
News
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, a global provider of marketing decision support systems. Pointlogic software aids media-planning functions at agencies,
media owners and advertisers. Read the full story by Tobi Elkin
News
Outbrain, a content discovery platform, today announced that through its acquisition of technology company Revee, it has launched Automatic Yield, a content recommendation solution that enables
publishers to monetize audiences … Read the full story by Sara Guaglione
News
WhatsApp, a Facebook-owned mobile messaging service, launched a new document-sharing feature on Wednesday. Android and iOS users can now upload and share PDF files through the messaging service, which
currently … Read the full story by Jess Nelson
News
The service -- built by video advertising/technology platform company Videology -- will incorporate AT&T's TV Blueprint audience-base inventory platform. It allows access to linear TV ad inventory
across many cable … Read the full story by Wayne Friedman