Facebook has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. Read the full story by Gavin O'Malley
Placed -- the advertising to in-store attribution company -- adds new business partners, including new programmatic partnerships. The latter includes AdReady, OwnerIQ, Rubicon Project, TubeMogul, Turn and Videology. Placed Read the full story by Wayne Friedman
Google's Chromecast took in 35% of the 42 million streaming units sold in 2015, while Apple took in around 20% and Roku and Amazon Fire around 15% each, according to … Read the full story by Wayne Friedman
Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a global partnership to support programmatic direct buying Wednesday. Read the full story by Felicia Greiff
Second-party data-firm ownerIQ announced a revenue of about $60 million in revenue in 2015, a 50% year-over-year (YoY) growth. Second-party data is first-party data that's been shared with another company. … Read the full story by Ben Frederick
Point of sale (POS) system Lightspeed POS announced that its eCom product is available to small- and medium-sized businesses in North America. eCom allows businesses to integrate and sync their … Read the full story by Ben Frederick
Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward … Read the full story by Lena Bourgeois
AerServ announced a partnership on Wednesday with Pixalate to help ensure traffic quality on AerServ's mobile ad serving and mediation platform. Read the full story by Felicia Greiff