The content will be almost entirely video, focused primarily on two different kinds of ads: ads for other VR content, like developers producing VR games, and content marketing on steroids … Read the full story by Ben Frederick
On Thursday, Mobile ad-tech provider Fyber announced it's releasing a new self-service ad server to help publishers run direct-sold and cross-promotional campaigns. Read the full story by Felicia Greiff
Turner Sports and Snapchat, the video/photo social media platform, are starting a unique deal allowing sports fans to use brand logos and other images in their content in conjunction with … Read the full story by Wayne Friedman
The Cardinal Path acquisition will bolster DAN's analytics capabilities in North America, while the Adexpres purchase will boost its digital offerings in Eastern Europe, the company said. Read the full story by Steve McClellan
Cisco, a leading manufacturer of network equipment, has acquired a search engine. While the financial terms of the deal were not disclosed, Rowan Trollope, VP of Internet of Things and … Read the full story by Laurie Sullivan
Privacy advocates are cheering news that Federal Communications Commission Chairman Tom Wheeler wants to impose new restrictions on broadband providers. Read the full story by Wendy Davis
The tournament audience is "favorable" in part because of its sheer magnitude. "It hits our key business decision-makers as well as students," Sherry Sanger, Penske Truck Leasing SVP of marketing, … Read the full story by Tanya Gazdik
A bevy of search agencies have released data showing how Google's decision to reposition paid-search ads continues to drive higher click-through rates and conversions. Read the full story by Laurie Sullivan
Selling itself as a smarter way to communicate and accomplish specific tasks, Cola's texts -- or "Cola bubbles" -- incorporate functions that users' already have on their smartphones, including calendars, … Read the full story by Gavin O'Malley