As Apple has clearly outlined, a "native banner" unit is among seven new ad formats soon to be supported by the News app. Distinguished only by a Sponsored call out, … Read the full story by Gavin O'Malley
AUSTIN, TEXAS -- Biz Stone returned to the main stage here to give what is proving to be an annual update on his next new thing, or in the case … Read the full story by Joe Mandese
The service, available to CPG advertisers, brings together different forms of measurement tailored to specific media, including Time Inc. subscription data and GfK MRI. Fr the first time, it integrates … Read the full story by Erik Sass
The partnership with Unconventional Studios allows Meredith to bolster their digital presence with regular video content and attract Millennial women. With this new partnership, "OK! TV" will be rebranded "Celebrity … Read the full story by Sara Guaglione
NowThis is the 21st publisher to partner with Snapchat. Partners can create and distribute daily content that includes full-screen articles, videos, photos and vertical video advertising, all optimized for mobile. Read the full story by Sara Guaglione
Ad monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage. Read the full story by Ben Frederick
Google's mission to increase the accuracy of the search and display advertisements served to consumers on desktop, mobile and other Internet-connected devices led the company to build out a suite … Read the full story by Laurie Sullivan
Publicly traded Tel Aviv-based global marketing tech firm Perion released earnings for the final quarter and fiscal year of 2015, reporting that the company saw non-GAAP revenue of $219 million … Read the full story by Felicia Greiff