The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best use addressable advertising in reaching targeted … Read the full story by Wayne Friedman
Google's climb to support enterprise cloud storage for some of the largest companies may have become stronger Thursday with reports that it added Apple to its list of customers, with … Read the full story by Laurie Sullivan
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in 2015, by 2017 that spend will … Read the full story by Ben Frederick
Citing a flattening of its user expansion, eMarketer has significantly lowered its ad-spending projections for Twitter. The revision, which is part of a new release of digital media projections from … Read the full story by Joe Mandese
The challenge going forward for the FTC, advocacy groups, advertisers and publishers is to manage and evolve guidelines without choking innovation in the market. When it comes to the publisher's … Read the full story by Sloan Gaon
Two months after leaving the top digital innovation role at one of the world's largest advertising companies -- Havas -- Rob Griffin is looking to disrupt the traditional agency model, … Read the full story by Joe Mandese
A reader of this column invited me as his guest to a digital conference for local publishers two weeks ago in New York, hosted by Borrell Associates. Interactive Advertising Bureau … Read the full story by Ari Rosenberg
As you're probably well aware, attribution is the subtext of almost every conversation you have with mobile marketers when you talk about ads. And sometimes even when you don't ("How's … Read the full story by Ben Frederick
SilverPush -- a tracking software that can monitor people's television use by embedding "audio beacons" in TV ads -- has been incorporated into at least a dozen apps offered on … Read the full story by Wendy Davis
Google announced on Tuesday that it has extended its mobile Smart Reply email management application to Google Inbox on the Web, enabling desktop users to utilize Google's machine-learning email answering … Read the full story by Jess Nelson
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndication, national cable and and local cable advertising sales posted healthy improvements for the month -- less so for … Read the full story by Wayne Friedman