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UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 -- up from $1.5 billion in 2015. Total … Read the full story by Wayne Friedman
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Apple encryption engineers could quit their jobs if they were forced to help law enforcement authorities unlock the iPhone, rather than undermine the security of the software they created. Friday's … Read the full story by Laurie Sullivan
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Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networks and resellers from their platforms. The surprise was not that these two platforms, among others, had made this … Read the full story by Loren Wilson
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Making it easier for users to go back and forth between TweetDeck's desktop app and Web site, Twitter is no longer requiring that they log in to the service separately. Read the full story by Gavin O'Malley
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U.S. digital video ad spending will reach $9.84 billion in 2016, according to eMarketer, although few companies have the technology to rate sentiment and performance of messages in online video … Read the full story by Laurie Sullivan
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Viacom will look to capitalize on comScore's cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments. Read the full story by Wayne Friedman
Commentary
The other day a guy wrote that "maybe it is time to shift some budget out of push advertising and into an influencer program...." His column got me to thinking: … Read the full story by George Simpson
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Programmatic advertising is complex. So Videology, a software provider for converged TV and video advertising, launched a portal Thursday to explain common tech questions and get client feedback. Read the full story by Felicia Greiff
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Comcast argues in a new FCC filing that Stream TV doesn't harm other Web video providers. Read the full story by Wendy Davis
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Comparing the emotional content of tweets to ad recall showed that users who reacted emotionally to a show had higher rates of ad recall. Users who were actively following a … Read the full story by Ben Frederick
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ProtonMail's end-to-end encrypted email service was made available to the general public Thursday, with the company switching from invite-only to public signups. Read the full story by Jess Nelson