Top Story
Facebook is encouraging partners to reimage their consumer-facing business in terms of bots. A number of business partners are already showing off their new bots, including Fandango and CNN. The … Read the full story by Gavin O'Malley
News
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for all U.S. devices. Read the full story by Wayne Friedman
Commentary
As the programmatic TV drumbeat continues to accelerate, data and its use in the ecosystem remain at the center of the conversation. Many are talking about data's ability to drive … Read the full story by Brad Smith
News
Springbot released two new product features on Friday to help Magento and Shopify retailers engage with consumers via social and email marketing. Advanced Shoppable Instagram and Behavioral Trigger
email adds … Read the full story by Jess Nelson
News
Starbucks launched a slick new mobile app to go along with the launch of their new rewards program. A redesign of this program is an auspicious move from a company … Read the full story by Ben Frederick
Commentary
Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit to their bottom line. But
that's … Read the full story by Anto Chittilappilly
News
Conde Nast, in the process of ramping up its programmatic offerings, is focused on marrying its first-party data with content to create large-scale opportunities for advertisers. Read the full story by Tobi Elkin
News
Mobile advertising may suffer from the hype surrounding it. Some 21% of respondents to a recent survey said they either did not know how to measure their return on investment … Read the full story by Laurie Sullivan
News
Ad-serving and video platform SpotX on Wednesday said it saw global net revenue growth of 56% year-over-year in 2015. The company attributed the growth to video delivered via mobile and … Read the full story by Tobi Elkin