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Tech platform Canvs, a company that analyzes social media responses to understand emotional reactions, announced a partnership with global media company Turner. The partnership will allow Turner's new
social insights … Read the full story by Ben Frederick

News
The initiative will be led by a new team of four senior executives, most of them snagged from Esquire magazine. The Daily Beast has appointed cocktail expert and author of … Read the full story by Sara Guaglione

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MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-side platform (DSP), PushSpring announced Tuesday. Read the full story by Felicia Greiff

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Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a mix of contemporary and classic art house, independent, foreign and cult films - think "Seven Samurai" and
"A Hard … Read the full story by Phyllis Fine
Commentary
What's holding budget back from in-app mobile programmatic advertising? The lack of data for targeting audiences. Read the full story by Tobi Elkin

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Litmus announced the acquisition of Curated on Tuesday, extending the email testing company's services into the realm of email content creation. The acquisition will soon add Curated's content
creation tools … Read the full story by Jess Nelson

News
At our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience", Brian Babineau, EVP, Social and Content Systems, Arnold Worldwide, cited UnderArmour and BMW as examples of
companies whose … Read the full story by Omari Matthew
Commentary
MassRoots, a Colorado-based social network for cannabis lovers, is planning to go public with a secondary stock offering on Nasdaq. Read the full story by Erik Sass