
Top Story
Yahoo joined the ranks of companies supporting custom audience targeting with first-party data for search advertising, offering the service through Yahoo Gemini. Read the full story by Laurie Sullivan

News
Google plans to shine a light on local news articles in Google News by creating technology that online publishers can use when the content becomes part of national news stories. Read the full story by Laurie Sullivan

News
Software provider Opera announced that it is launching virtual private network (VPN) for iOS products (an Android is in development)-only a few weeks after making the same available for desktop … Read the full story by Ben Frederick

News
Ad-blocking tool Adblock Plus announced it has surpassed 100 million active installations. (It's calling them users, but counts downloads on multiple devices as different users.) The company said it
had … Read the full story by Ben Frederick

News
Marketing software provider Marketo has gained new predictive scoring and content marketing features, thanks to two new integrations announced Monday. Read the full story by Jess Nelson
Commentary
Spotify continues to dominate other music-streaming services, according to recent findings from App Annie. Indeed, the Swedish tech startup leads the way worldwide in terms of active users, downloads
and … Read the full story by Gavin O'Malley
Commentary
Connexity's Paul Martecchini talks about how marketers can connecting the dots between audience data and actual marketing campaigns. Read the full story by Laurie Petersen

News
Marketing Automation provider Act-On Software announced the upcoming release of a new account-based marketing solution that automates ABM orchestration for B2B marketers. Read the full story by Jess Nelson
News
TubeMogul reported its Q1 earnings on Tuesday, reporting a 39% increase in revenue to $42.1 million compared to $30.3 million for the same period a year ago. Read the full story by Tobi Elkin
News
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packages and said it will start an influencer-based strategy to get millennial parents Read the full story by P.J. Bednarski