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But m-commerce efforts still haven't found their groove, with 78% of shoppers who have tried to use their phones to buy something saying they have found the experience frustrating. Read the full story by Sarah Mahoney
News
Hearst Magazines announced the formation of a new division for the vertical Hearst Autos, centered on flagship publications Car and Driver and Road & Track, as well as the company's … Read the full story by Erik Sass
News
USA Today Network's new branded content studio GET Creative launched its first virtual reality experience yesterday, in partnership with Honda. Read the full story by Sara Guaglione
News
Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile's Nectar Futures platform
into its own … Read the full story by Tobi Elkin
Commentary
MSN, ESPN, and conservative news aggregator the Drudge Report together account for a remarkable 20% of all online news consumed by U.S. audiences, SimilarWeb found. Together, the three sites generated … Read the full story by Erik Sass
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Google favors paid-search ads that match the intent of the query, so it should come as no surprise to marketers that 23% of all online searches in the U.S. on … Read the full story by Laurie Sullivan
Commentary
SamyRoad, a Madrid-based social platform that matches global brands with more than 30,000 creators and oversees their content creation, has launched in the U.S. Read the full story by Thom Forbes
Commentary
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity to speak with "RTBlog" about the rise of private programmatic and private marketplace deals. Read the full story by Tobi Elkin
News
ironSource, an app discovery platform, announced the launch of a suite of big-data solutions today that will allow marketers to safely gather vast amounts of information into whatever cloud-based data … Read the full story by Ben Frederick
News
Called "The Hill Extra," this will be The Hill's first paid service offering. Johanna Derlega is joining 'The Hill' as publisher, effective immediately. The new service will offer insider information … Read the full story by Sara Guaglione
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Catering to iPhone users, Google just debuted a new keyboard for easier searching and sending of GIFs, emojis, and other matter. The new offering works in any app -- from … Read the full story by Gavin O'Malley