As Facebook continues to pursue what is almost a video-first line of development, Instagram announced today that video will now be included in the social picture-sharing app's carousel ads. Read the full story by Ben Frederick
Google will process billions of voice searches as people become comfortable speaking to a virtual assistant in a home networking hub, once again changing the way people find and use … Read the full story by Laurie Sullivan
IBM has premiered a new cloud and cognitive solution to its marketing cloud ecosystem that allows marketers to further personalize advertising and marketing communications. Read the full story by Jess Nelson
Global advertising exchange Rubicon Project on Thursday announced the launch of its next-generation Mobile Video Platform (MVP), and its segue from beta, to general availability globally. Read the full story by Tobi Elkin
The premium publishing business online is an unequivocal disaster because we operate it as if consumers will always visit our sites regardless of how badly we treat them. The mentality … Read the full story by Ari Rosenberg
Bing Ads now allows advertisers in the U.S. to preview performance changes in campaigns from one time period to another without leaving the page. Read the full story by Laurie Sullivan
Ad-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, a provider of cloud-based, collaborative media-planning software, for an undisclosed sum. Read the full story by Tobi Elkin
With so many marketing and ad-tech vendors in the marketplace, how do agencies manage to sort out whom to meet with, not to mention evaluating their offerings? Read the full story by Tobi Elkin
Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone calls for sales data insights into … Read the full story by Laurie Sullivan
The tool provides access to trend data for various audience segments on the company's Web site. Audience segments available for viewing today include adults 18 and above, moms, Millennials and … Read the full story by Ben Frederick
Simonian will be responsible for developing strategic partnerships and integrations with entertainment and media brands. Still, Tumblr's fortunes look uncertain - and not just because it is attached to the … Read the full story by Gavin O'Malley