Top StoryMarketers will need a natural language strategy to become the top search in voice queries. Brands want to know how voice search and AI will change optimization strategies and how … Read the full story by Laurie Sullivan
- News
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that the Media Rating Council has accredited the company for desktop digital video viewability measurement. Read the full story by Tobi Elkin
NewsThe return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and engaging manner. Personalized email marketing messages … Read the full story by Jess Nelson
NewsHearst Newspapers Digital today announced new hires to its team of senior executives, including the appointment of former Tribune Publishing vice president Esfand Pourmand to senior vice president of revenue. Read the full story by Sara Guaglione
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Just-in-time" marketing can deliver a higher return on marketing investment, and companies pursuing this approach are three times more likely to exceed their peers in revenue growth. Read the full story by Tobi Elkin
CommentaryDark search or disappearing data continues to plague the search industry, making it increasingly difficult to quantify campaigns and create a clear picture when reporting search engine optimization performance. And … Read the full story by Laurie Sullivan
NewsThe new studio will enlarge its lineup of original video series and daily social video content. The studio will also allow the company to partner with advertisers to create custom … Read the full story by Sara Guaglione
- Commentary
Instagram's announcement that it will be rolling out a personalized feed was unsurprisingly met with much resistance from its user base. Facebook's transition to an algorithmically driven feed in 2006 … Read the full story by Chandler Sopko
NewsBing Ads will begin supporting expanded text advertisements (ETAs), an announcement similar to the one Google made earlier this month during its I/O conference. Read the full story by Laurie Sullivan
