Marketers will need a natural language strategy to become the top search in voice queries. Brands want to know how voice search and AI will change optimization strategies and how … Read the full story by Laurie Sullivan

The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and engaging manner. Personalized email marketing messages … Read the full story by Jess Nelson

Hearst Newspapers Digital today announced new hires to its team of senior executives, including the appointment of former Tribune Publishing vice president Esfand Pourmand to senior vice president of revenue. Read the full story by Sara Guaglione

Dark search or disappearing data continues to plague the search industry, making it increasingly difficult to quantify campaigns and create a clear picture when reporting search engine optimization performance. And … Read the full story by Laurie Sullivan

The new studio will enlarge its lineup of original video series and daily social video content. The studio will also allow the company to partner with advertisers to create custom … Read the full story by Sara Guaglione

Bing Ads will begin supporting expanded text advertisements (ETAs), an announcement similar to the one Google made earlier this month during its I/O conference. Read the full story by Laurie Sullivan