Top Story
Conde Nast has acquired Backchannel, a tech business brand from social publishing platform Medium. Backchannel will continue to live on the Medium platform and will be ad supported through that … Read the full story by Sara Guaglione
News
Chocolate by Vdopia, a global programmatic platform for mobile video advertising, launched a partnership with Pixalate, a provider of fraud protection and data intelligence, to integrate a pre-bid
fraud prevention … Read the full story by Tobi Elkin
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Wand Labs is shutting down their services, which were still in beta, but in a blog post, Vishal Sharma stated that onlookers could expect to see "familiar elements" of their … Read the full story by Ben Frederick
Commentary
At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool … Read the full story by Tom Davis
News
Sales of the models in the city have been stopped after the designs apparently bore more than a passing resemblance to the 100C, made by the Chinese company Shenzhen Baili. Read the full story by Ben Frederick
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Email mobile adoption has jumped to almost 90%, according to a recently released study by marketing automation company Kahuna. Read the full story by Jess Nelson
News
Since marketers create about six times more content per month these days compared with 10 years ago, social media company Unmetric built a search engine that helps marketers identify what … Read the full story by Laurie Sullivan
Commentary
I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them no more than software and/or database … Read the full story by George Simpson