ReachLocal, founded in 2004, provides digital marketing and advertising services for local business in markets like home services, healthcare, automotive and professional services, with over 16,000 clients across North America, … Read the full story by Sara Guaglione
Google Chrome browser extensions from Facebook will let users save and share content on the social site when browsing or searching across the Web. Read the full story by Laurie Sullivan
The tech is designed to help accelerate enterprise mobile app development. The new iteration of MobileFirst Foundation allows developers to create apps and start small on IBM's servers/the cloud, or … Read the full story by Ben Frederick
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web and "in-app" environments. A mobile ad … Read the full story by Gavin O'Malley
Call it a symbol of trust or an emoji of honor. Google partners can now claim their expertise and display a Google Partner badge on their Web site as a … Read the full story by Laurie Sullivan
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, a location intelligence company today. TapFwd will merge its audience profiles with Cuebiq's location data, extending the capabilities of … Read the full story by Ben Frederick
Yesterday, Facebook said it drew on location information when suggesting friends. Today, the company denied doing so. Read the full story by Wendy Davis
Led by Facebook Messenger and other platforms, mobile messaging is changing the way consumers and businesses communicate. Across nine developed countries, three-quarters of consumers now "talk" to businesses with mobile … Read the full story by Gavin O'Malley
LinkedIn on Tuesday announced the launch of programmatic buying to make it easier for advertisers to buy LinkedIn Display Ads. Read the full story by Tobi Elkin
It's good to be Facebook. Despite its unsettling size and vast wealth, the social giant still elicits more "love" from consumers than any other brand in the world. That's according … Read the full story by Gavin O'Malley