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Threatened by lower engagement rates, Facebook is fiddling with its News Feed algorithm to favor posts from users' friends and family. Although financially fit, Facebook's future health depends on
people … Read the full story by Gavin O'Malley
News
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and Canon, among other brands, are looking … Read the full story by Laurie Sullivan
Commentary
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year ahead of the Publicis unit's previous … Read the full story by Gavin O'Malley
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Google will officially stop accepting Flash file uploads from advertisers on Thursday across its display ad network in favor of HTML5 ads. Read the full story by Laurie Sullivan
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The company says that it is delivering two to three times the conversion rate on purchases and has increased the speed of mobile interactions nearly twenty times the average speed … Read the full story by Ben Frederick
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Programmatic TV platform AdMore announced a partnership with video and TV ad tech firm Videology that will offer Videology clients programmatic access to AdMore TV inventory. Read the full story by Tobi Elkin
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All the detailed data collected from Google's services across the Web on desktop and mobile devices creates a powerful ad-targeting platform because it considers historic information when serving ads
and … Read the full story by Laurie Sullivan
Commentary
Yahoo's Hobson Powell says successful native advertising needs to offer compelling content, reach the right audience, and drive conversions. Read the full story by Tobi Elkin
News
Journalists will produce roughly 50 stories as part of the project and will encourage readers at the end of each article to sign petitions on food waste. Read the full story by Sara Guaglione