Google has released its Global State of Play report for video with data showing the seriousness of ad fraud and viewability challenges. The rates vary depending on the advertising exchange … Read the full story by Laurie Sullivan

Dentsu Aegis Network has acquired Taiwan-based digital marketing agency WIS Performance Media as the agency looks to build out its performance marketing services. Read the full story by Laurie Sullivan

The cross-screen mobile advertising firm UberMedia announced on Wednesday a new location data targeting and measurement tool called Optimal GeoSpace. Read the full story by Philip Rosenstein

According to eMarketer, traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults' media day. In fact, Nielsen says that U.S. consumers ages 65 and older … Read the full story by George Simpson

Millions across the country use their phones to hunt for Pikachu and pals -- characters in the Pokemon Go game. SurveyMonkey estimates the virtual reality mobile game now has more … Read the full story by Laurie Sullivan

Social sharing and search site Pinterest announced that it has acquired the team behind Math Camp-the makers of one-time hot-ticket social app Highlight-this week. Pinterest will be closing down the … Read the full story by Ben Frederick