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The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw four times faster growth of Programmatic … Read the full story by Laurie Sullivan
News
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a video, then instantly deliver it as … Read the full story by Laurie Sullivan
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Monotype, a nearly 140-year-old font company, announced the intent to acquire Olapic, a company that helps brands curate user-generated images and videos for use in marketing materials. The purchase
will … Read the full story by Ben Frederick
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In our increasingly digital-first world, 78% of U.S. marketers point to understanding marketing technologies as a particularly important skill critical to their mission. A hefty 72% think grasping
digital media … Read the full story by Philip Rosenstein
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Barbie's gains, up 11% year-to-date, are "the result of a return to the fundamentals that make this brand continuously relevant, including a clear and motivating positioning that is inspiring to … Read the full story by Sarah Mahoney
Commentary
About 80 days after inviting brands and businesses to build bots into Messenger, the network has been flooded with more than 11,000 of the little computer programs. Read the full story by Gavin O'Malley
Commentary
Snapchat shifts from ephemeral to forever. Read the full story by Mike Proulx
Commentary
In a September 2015 report, eMarketer quoted a Fractl and Moz study which found that 63% of U.S. millennials use ad-blocking software. I must admit, that despite working in digital … Read the full story by Philip Rosenstein
News
With the app, users can use their smartphones to access similar features of the digital SI Play, like managing league registration, team communication, scheduling, attendance tracking, rosters and
real-time scoring. Read the full story by Sara Guaglione