Some 55% of current OTT services don't have advertising as part of their business model -- selling to consumers just on a fee-only basis, according to Parks Associates. Netflix, Amazon, … Read the full story by Wayne Friedman

Thrillist is using Facebook Canvas to create campaigns for their advertisers, using the publisher's own Facebook presence. The publisher recently launched its co-branded campaigns for GE and Crispin Cider. Read the full story by Sara Guaglione

Contently, a content marketing company, released a measuring tool Wednesday that tracks engagement rates for downloadable content. Read the full story by Jess Nelson

Teads, the native video advertising marketplace, has launched inRead 360. Advertisers can now serve immersive 360 video through Teads' programmatic platform enhancing the interactivity of video advertising across platforms. Read the full story by Philip Rosenstein

Nonprofit digital news publisher ThinkProgress is moving its content to Medium in the next month. Often described as a blogging platform and social network, Medium hosts and promotes posts from … Read the full story by Sara Guaglione

Google will soon begin rolling out changes to TrueView discovery ads in YouTube. The ads, which will appear at the top of the YouTube query results page, are aimed at … Read the full story by Laurie Sullivan

Using the same technology to recognize objects in photos, Google trained its system to identify speech bubbles in comics. Bubble zoom expands the speech bubbles of a comic one tap … Read the full story by Gavin O'Malley