Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo's private exchange, allowing brand … Read the full story by Philip Rosenstein
Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit of Meredith Corp. announced an expanded partnership integrating OpenX Bidder into Meredith Local's strategy across desktop and mobile. Read the full story by Tobi Elkin
From June 1 through August 28, Hulu has spent $13.9 million on national TV advertising; Netflix, $7.8 million; and Amazon Prime Instant Video, $5.1 million. Read the full story by Wayne Friedman
InVision tripled average email engagement rates for the entertainment industry while promoting its first feature-length documentary, Design Disruptors, this summer. Read the full story by Jess Nelson
Flipboard, a platform for consumers to aggregate news stories, images, and videos announced on Tuesday that it will make its ad inventory available for real-time buying through an invitation-only private … Read the full story by Tobi Elkin
Emails sent on Saturdays generate 60% higher-than-average conversion rates according to a report released Monday by Yesmail. Read the full story by Jess Nelson
The FTC should move against Facebook and WhatsApp for the decision to share information about users, two privacy groups say in a new complaint. Read the full story by Wendy Davis
A recent survey of more than 1,000 adults by Burke for the Local Search Association found that 56% of mobile searches were happening from home. Read the full story by Aaron Baar
The host of Fox Sports Radio and FS1's "The Herd," Cowherd stated that the new site will connect fans "with my best content whenever and wherever they happen to be." Read the full story by Sara Guaglione
Former Target CMO Jeff Jones will replace Uber's President and first hire, Ryan Graves, it was announced today. Graves will remain at Uber as a "resident entrepreneur and builder," Read the full story by Ben Frederick