Top Story
Despite direct competition from Facebook and other tech giants, Snapchat is positioned for "explosive" growth in ad revenue over the next few years. The messaging app's bright outlook has everything … Read the full story by Gavin O'Malley
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TubeMogul on Tuesday leader announced a partnership with Factual, a mobile location data company, that will make Factual's Geopulse Proximity and Geopulse Audience targeting capabilities available
directly within TubeMogul's software … Read the full story by Tobi Elkin
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As the Internet of Things takes communication beyond visual interaction, voice may end up being only one component of that. Haydn Sweterlitsch, global chief creative officer at HackerAgency,
says the … Read the full story by Chase Martin
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Google this week is rolling out an interactive experience in the U.S. for apparel and home decor retail advertising that it calls "shop the look." Read the full story by Laurie Sullivan
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Adobe's Creative Cloud will be the recipient of several new upgrades by the end of the year, Adobe announced Tuesday at the 2016 IBC Conference. Read the full story by Jess Nelson
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Gannett has lost another round in a battle over whether it violated a video privacy law by allegedly sending Adobe information about people who downloaded USA Today's app. Read the full story by Wendy Davis
Commentary
For the first time, the App Store will be cleaned up en masse. Guess what many of those low-quality apps are for? Advertising fraud. The most sophisticated ad fraud scheme … Read the full story by Christian Henschel
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Fans 1st Media grew its email list from zero to 400,000 subscribers in under a year after partnering with PostUp for its email marketing automation services. Read the full story by Jess Nelson
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The project, called the AFAR Insta-Adventure, encourages travel using a social media platform and sponsorship from a tourism bureau. Read the full story by Sara Guaglione