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Gannett said the investment is an opportunity to expand its content distribution capabilities and improve user experience, including across messaging platforms. Digg will also have access to local
content from … Read the full story by Sara Guaglione
News
Mobile and video advertising is propelling the faster-than-expected development. By the end of this year, US digital ad spending will reach $72.09 billion, or 36.8% of the total US media … Read the full story by P.J. Bednarski
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Rapid growth of digital video ads has some new evidence: Higher performance versus display, text and other digital media formats. Read the full story by Wayne Friedman
Commentary
As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately for them, millennials are not
behaving … Read the full story by Paige DiPreteScott Gillum
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Native ad platform Bidtellect announced an expansion of its native video suite to include three distinct video products: Native In-Feed, Native Autoplay Preview, and Outstream Video Autoplay. Read the full story by Tobi Elkin
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Marketo, a marketing automation technology platform, announced the launch of Marketo ABM (Account-Based Marketing), a product that integrates account-based marketing natively within a single marketing
automation platform. Read the full story by Tobi Elkin
Commentary
OpenX and ExchangeWire teamed up on a report that examines industry perceptions of programmatic advertising quality, with some interesting differences in perceptions year-over-year. Read the full story by Tobi Elkin
Commentary
The sensors of the Internet of Things will help marketers determine where people are so they can determine the best time and location for any appropriate messaging. Beacons, which have … Read the full story by Chuck Martin
Commentary
In the 2016 cycle, political marketers are building on the data troves developed over the years to target voters in an increasingly precise fashion. Programmatic and real-time capabilities have been … Read the full story by Philip Rosenstein
News
Crunchbase, an online business intelligence platform created by TechCrunch, announced the launch of Crunchbase Pro on Monday at the TechCrunch Disrupt conference, extending its searchable database of
startup companies, leaders … Read the full story by Jess Nelson