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If average users won't come to Twitter, then Twitter will come to them. That seems to be the reasoning behind the social giant's decision to launch a new Twitter app … Read the full story by Gavin O'Malley
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Reese's Puffs will also run branded segments during Yahoo Esports' coverage of the live stream of ESL One New York 2016, a tournament for CS:GO video game players. Read the full story by Karlene Lukovitz
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Content discovery platform Outbrain announced a partnership with Bombora, a provider of B2B demographic and intent data that's designed to offer more granular targeting functions to B2B brand
marketers. Read the full story by Tobi Elkin
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TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, on Wednesday announced the launch of its cross-screen TV audience product in Europe. The announcement was made at the … Read the full story by Tobi Elkin
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VisualDNA, a marketing technology company that combines the science of psychology with data technology, announced the launch of Audiences With Personality, a product designed to help media agencies
and publishers … Read the full story by Tobi Elkin
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Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday to mobile advertising at the Dmexco … Read the full story by Laurie Sullivan
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Data platform Avention announced an extended partnership with Oracle Tuesday, launching an application that connects Oracle Eloqua to its OneSource platform. Read the full story by Jess Nelson
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HuffPost Originals has partnered with celebrities and charities to launch a video series, called "Celebs Have Issues," that uses comedy and star power to highlight serious social issues, like equal … Read the full story by Sara Guaglione
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Ad-tech company Brightcom announced Wednesday the public release of Compass, a new proprietary ad management platform. The end-to-end programmatic platform has the ability to handle video and display
inventory simultaneously. Read the full story by Philip Rosenstein
Commentary
Considering the importance of customer experience, even in search engine advertising and marketing, how should marketers view the future? And how does the customer experience fit in? Read the full story by Laurie Sullivan
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Adblock Plus is now selling ads and has set up a marketplace to do so. Read the full story by Tobi Elkin