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Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced. The average increase in click-to-install conversion rate improved by 32%, while CPIs improved an
average of 12%. … Read the full story by Gavin O'Malley
News
Google is demonstrating a stronger focus on travel data with the launch of the Google Trips travel app, Google Destinations for desktop, and the acquisition of Urban Engines to support … Read the full story by Laurie Sullivan
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Shane will be responsible for collaborating with global teams, ranging from editorial, product, engineering and sales, and strategize on future opportunities to grow Bloomberg's audience, engagement
and revenue. Read the full story by Sara Guaglione
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4KTV content -- which offers around four times more pixels than current HDTV -- it expected to grow to 189 million unique users in 2021 from 2.3 million this year. Read the full story by Wayne Friedman
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The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis Media. The effort included nearly sixty … Read the full story by Larissa Faw
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The Art Institute of Chicago is launching an integrated campaign from Leviathan promoting several innovative digital tools that the museum is introducing to the public. Read the full story by Tanya Gazdik
Commentary
Wireless providers argue that proposed privacy rules will make it impossible for ISPs to compete in the online ad market, which will ultimately lead to higher broadband fees Read the full story by Wendy Davis
Commentary
23% of Brits admit to posting fake holiday-related content on social media, an Oasis Drinks survey found. Read the full story by Erik Sass
News
Facebook says a federal appellate court shouldn't revisit its recent ruling that Power Ventures violated a federal hacking law by "scraping" Facebook's site. Read the full story by Wendy Davis
Commentary
If you are still looking for ground-breaking changes on the digital platform versus the traditional network front, you won’t find them regarding this year’s NFL “Thursday Night
Football” series so … Read the full story by Wayne Friedman