At a time when the field of conversational marketing is heating up on Madison Avenue, Google officially launched its latest entry into the field: Allo, a messaging app festooned with … Read the full story by Joe Mandese
Time Inc. has debuted a dedicated virtual reality platform that will host all VR content for the company's brands, called Life VR. The kicks off with experiences like "Defying the … Read the full story by Sara Guaglione
According to a new Ooyala study on second-quarter video usage released Wednesday, mobile devices now account for 51% of all online video views -- up 15% from 2015, with a … Read the full story by Philip Rosenstein
Already offering nearly 14 million addressable TV households through DirecTV, AT&T will add DirecTV TV Everywhere content through mobile Web sites on some 30 million mobile devices. Read the full story by Wayne Friedman
Yahoo has announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having to visit their Web sites. Read the full story by Laurie Sullivan
For better or worse, people are getting seriously pumped for the upcoming presidential debates. To harness some of this excitement, Twitter plans to stream Bloomberg Television's live broadcast of the … Read the full story by Gavin O'Malley
RedPoint Global has added significant cross-channel and data feature updates to its Convergent Marketing Platform, the company revealed on Tuesday. Read the full story by Jess Nelson
HuffPost RYOT has today announced its first virtual reality comedy series and world news show. The shows will be available for streaming this fall on the Hulu VR app. Video … Read the full story by Sara Guaglione
Cross-channel advertising platform TubeMogul announced a revamp of its display offering in order to increase accountability and improve the effectiveness in cross-channel brand and performance campaigns. Read the full story by Tobi Elkin
The Federal Communications Commission's newly revised plan to enable consumers to watch pay-TV without cable boxes could boost piracy, according to the Association of National Advertisers. Read the full story by Wendy Davis
Location services continue to grow in popularity, and with it the deployment of Indoor Positioning Systems (IPS). While research firm Markets and Markets estimate the sector to reach $4.4 billion … Read the full story by Laurie Sullivan