Top StoryTwitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected to announce on Thursday. Read the full story by Gavin O'Malley
NewsYahoo says a "state-sponsored actor" was behind a massive data breach that resulted in half a billion compromised accounts. Read the full story by Wendy Davis
NewsNow that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, industry execs are turning their attention … Read the full story by Joe Mandese
- Commentary
While YouTube is only building out its social features now, the video-sharing site already leads the other big social platforms among teenage users. Read the full story by Erik Sass
- News
In the first half of 2016 there were 30 venture capital-backed advertising, marketing, and sales initial public offerings (IPOs) or mergers and acquisitions, including ad-tech companies StickyADS.tv and InnerActive, which … Read the full story by Laurie Sullivan
- News
The Trade Desk had a coming-out party of sorts on Wednesday when it went public on the Nasdaq at a price of $28.75 per share-that's a 60% rise from its … Read the full story by Tobi Elkin
CommentaryLocation tracking in the Internet of Things is heating up as an issue. While tracking smartphone locations has become relatively standard over the last several years, the tracking of IoT … Read the full story by Chuck Martin
NewsSteady gains in the economy and a beefy labor outlook are fueling the gains, and consumers aren't likely to let the Presidential elections dampen seasonal spending. Read the full story by Sarah Mahoney
- Commentary
Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas. Read the full story by Thom Forbes
