
Top Story
Thrillist Media Group, NowThis Media, The Dodo and Discovery's digital network Seeker -- as well as its production studio SourceFed Studios -- are merging to form a new media company … Read the full story by Sara Guaglione

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Pinterest is holding its own in the social media and commerce space, and has grown to more than 150 million users -- up from around 100 million about a year … Read the full story by Gavin O'Malley

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Hockey fans have more ways to connect with the National Hockey League and their favorite team. First up, the NHL is launching a new mobile app called Arena. Read the full story by Tanya Gazdik

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WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad inventory to brands. Terms of the … Read the full story by Joe Mandese

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Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predict into the soon-to-be-released Microsoft Dynamics 365 to deliver automated, predictive targeting. Read the full story by Jess Nelson

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AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its ONE by AOL platform. Read the full story by Philip Rosenstein
Commentary
The explosion of digital advertising over the past years has caused huge problems of waste, fraud and general disengagement from traditional banner and video advertising. Native advertising has become
the … Read the full story by Philip Rosenstein

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Panelists at MediaPost's Publishing Insiders Summit discussed the challenge of monetizing live streaming, specifically on the Facebook platform. Publishers will need to continue experimenting to find
the best way for … Read the full story by Sara Guaglione

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A filing from the Media Rating Council (MRC) surfaced on the Web earlier this week describing the accreditation suspension status of Google DoubleClick for Publishers (DFP) "mobile Web served
Impressions … Read the full story by Laurie Sullivan