The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that lifts Google's ban on connecting DoubleClick … Read the full story by Laurie Sullivan

In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results covering Facebook's exchange show a significant … Read the full story by Philip Rosenstein

Hundreds, maybe thousands of jobs, are available in the ad tech/martech sector. Their functions are more specialized than ever. Are these actual openings or are companies just testing the waters? Read the full story by Tobi Elkin

BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operations in the U.S. in Boston. The company's BlueVenn Marketing Platform offers marketers tools to extract insights from customer … Read the full story by Tobi Elkin

Brands should be relieved to know that, because of their smaller screens and limited computing power, smartwatches aren't likely to replace smartphones anytime soon. During the third quarter, in fact, … Read the full story by Gavin O'Malley

We can now technologically hook together systems powering paid (ad-tech) and owned (mar-tech) channels to deliver more relevant, seamless marketing experiences across these channels. But just because these integration points … Read the full story by Joanna O'Connell