WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings call Monday that the agency's holding companies will spend at least $5 billion of its clients' budgets this year … Read the full story by Laurie Sullivan
The videos will air on A&E, Lifetime, History, FYI and Viceland. Articles, galleries, ad units and social media from the partnership will run on HMDM digital sites, including Cosmopolitan.com, ELLE.com, … Read the full story by Sara Guaglione
Emarsys has reeled in a $22.3 million investment from TPG Specialty Lending Europe (TSLE), the marketing software company announced on Monday. Read the full story by Jess Nelson
Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the Association of National Advertisers. More than … Read the full story by Joe Mandese
Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 phone as well as Samsung's Galaxy … Read the full story by Larissa Faw
There have been differing perspectives on which tier of virtual reality agencies should pursue and at least one believes strongly in the middle-ground approach. The" IoT Daily" visited the Boston-area … Read the full story by Chase Martin
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLift, a programmatic native technology company. The partnership will provide ad buyers access to native inventory sources across all … Read the full story by Tobi Elkin
Lack of data standardization is a substantially bigger hurdle to programmatic TV's speed of adoption than incompatibilities with the traditional TV selling/buying process was one takeaway from industry pros on … Read the full story by Karlene Lukovitz
The new operation will focus on a number of areas including social intelligence, authentic conversation, influencer marketing, paid amplification, reputation management and content. Read the full story by Larissa Faw
Politico has added a new site to its franchise newsletter Playbook to give readers real-time updates on political news. The new, mobile-first site, Playbook Plus, will be curated by Anna … Read the full story by Sara Guaglione
A recent decision stripping the FTC of authority over AT&T takes on new significance in light of the telecom's proposed merger with Time Warner, the agency argues Read the full story by Wendy Davis