Liftoff, a company that studies mobile user acquisition, announced the release of new benchmarks examining the mobile behavior of users in red, blue and swing states. The high-level results show … Read the full story by Philip Rosenstein

In a bid to further extend its investment into header-bidding technology, AOL announced the general availability of header-bidding containers. AOL also said it has signed 100 publishers to use its … Read the full story by Tobi Elkin

DoubleVerify, a provider of technology that authenticates the quality and performance of digital media across devices and platforms, announced the launch of viewability measurement for native ad placements through its … Read the full story by Tobi Elkin

Seventy-three percent of all U.S. display ad spending will be transacted programmatically, according to eMarketer, but concerns about inventory quality and transparency remain. Read the full story by Tobi Elkin

Krux, the ad-tech marketing firm, announced Tuesday the finalization of its acquisition by Salesforce. The deal was first announced on Oct. 3. Read the full story by Philip Rosenstein

Datorama, a marketing analytics firm, announced on Tuesday that it has entered into a formal partnership with LiveRamp to use its IdentityLink platform to unify siloed data across offline and … Read the full story by Philip Rosenstein

The Online Trust Alliance released its third annual Email Marketing & Unsubscribe Audit report Wednesday, revealing that nearly 6% of retailers are violating anti-spam laws in the United States and … Read the full story by Jess Nelson

Gawker Media agreed to pay Hogan (real name Terry Gene Bollea) $31 million to end the lawsuit. That's a fraction of the $130 million originally awarded to Bollea by a … Read the full story by Erik Sass