Top StoryAs the election comes to a close Tuesday, new data from data and email solutions provider Return Path and cognitive content marketing platform Persado show diverging email marketing campaigns that … Read the full story by Jess Nelson
- Commentary
There are several voter suppression scams by Trump supporters online, including one attempting to convince would-be Clinton voters that they can "vote from home" by texting. Read the full story by Erik Sass
CommentaryThere are now more predictions of where the Internet of Things may be heading in the next year. These are not forecasts based on orders or sales, but rather insights … Read the full story by Chuck Martin
- News
The Interactive Advertising Bureau (IAB) Technology Laboratory launched the IAB Technology Compliance Program, a system for auditing and officially validating companies' use of key industry standards. Read the full story by Tobi Elkin
NewsAugmented reality ad platform Blippar, which built a visual search engine, announced Monday the release of its self-service suite of tools. It's launching out of beta with more than 4,000 … Read the full story by Laurie Sullivan
- News
The Local Search Association released a white paper which estimates that of the total $36 billion to $70 billion annual co-op advertising dollars available from U.S. manufacturers, roughly between $14 … Read the full story by Laurie Sullivan
- News
Publisher monetization platform 33Across conducted a study on both online ad viewability and time in view, analyzing how those measurements impact user engagement. The report found that over half of … Read the full story by Philip Rosenstein
NewsTeen Vogue is going from monthly to quarterly and investing in the magazine's digital, video and social content. The new print edition will debut in spring 2017 and have a … Read the full story by Sara Guaglione
