- Top Story
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also expanded the beta of Exchange Bidding … Read the full story by Laurie Sullivan
NewsSearch marketers are up against some difficult times as they try to optimize content and catch the eye of consumers querying just about everything from hotel reservations to local restaurants … Read the full story by Laurie Sullivan
NewsIn what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to president of investment. GroupM characterized the … Read the full story by Joe Mandese
- Commentary
Facebook will now be better at tracking links shared on its platform, as well as rival social networks. That's thanks to a new deal to acquire CrowdTangle -- a social … Read the full story by Gavin O'Malley
- News
Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral Ad Science, allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns. Read the full story by Tobi Elkin
- Commentary
Many California communities are considering slapping an tax on OTT services as a way to generate more income. Read the full story by P.J. Bednarski
NewsJill Elliott, chief creative officer for Fossil, says the partnership is about "building up" its brand awareness in the young, millennial audience that Tasty attracts. Fossil and Tasty partnered to … Read the full story by Sara Guaglione
- Commentary
Facebook is basically everywhere, with a large majority of online U.S. adults (79%) saying they have accounts on the world's largest social network. Read the full story by Erik Sass
NewsEmail authentication company BriteVerify announced a new integration with Campaign Monitor on Monday to improve email deliverability. Read the full story by Jess Nelson
NewsThe New York Observer has shut down its weekly print edition after nearly 30 years in print. The paper, owned by President-elect Donald Trump's son-in-law Jared Kushner, will live online … Read the full story by Sara Guaglione
