NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal will represent BuzzFeed's entire inventory to … Read the full story by Sara Guaglione
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They also get incremental reach -- incremental … Read the full story by Wayne Friedman
Facing relentless criticism for failing to curb "fake" news, Facebook CEO Mark Zuckerberg is calling for patience and understanding. Facebook plans to make reporting of misinformation easier for users, as … Read the full story by Gavin O'Malley
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade Desk and Turn for pre-bid targeting … Read the full story by Tobi Elkin
A major media company is accused of engaging in politically motivated censorship for rejecting paid advertising from a presidential campaign - and that ad is an emoji. Read the full story by Erik Sass
Oracle announced that it has signed an agreement to acquire DNS provider Dyn on Monday for an undisclosed price. Read the full story by Jess Nelson
In a move that bodes poorly for net neutrality, President-elect Donald Trump named two outspoken opponents of regulation to the transition team. Read the full story by Wendy Davis
As CEO Mark Zuckerberg said on a recent earnings call: "We're putting video first." Last month, the social giant even launched a major ad campaign for Facebook Live. Read the full story by Gavin O'Malley
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that … Read the full story by Laurie Sullivan
Ecommerce shows interesting dynamics based on devices used for shopping. During the two weeks analyzed, desktop shopping remained flat, while access on mobile phones rose 3 percentage points compared with … Read the full story by Laurie Sullivan
"We're challenging these photographers to complete these challenges [because] the EOS M5 has the agility to do them," Melisa Yoo, marketing specialist for Canon, tells "Marketing Daily." Read the full story by Aaron Baar