Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled says they feel affected by advertising … Read the full story by Larissa Faw
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. The agencies -- Interpublic's Magna, WPP's … Read the full story by Larissa FawSteve McClellan
While it's a matter of debate whether fake online news influenced the outcome of the 2016 presidential election, bogus "journalism" definitely poses some real dangers - especially when guns are … Read the full story by Erik Sass
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on using the method on social media … Read the full story by Joe Mandese
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to … Read the full story by Laurie Sullivan
Online magazine audiences continue to shift from desktop to mobile devices, according to the latest Magazine Media 360 Brand Audience Report from The Association of Magazine Media. Read the full story by Sara Guaglione
AT&T appears to be violating the net neutrality rules by exempting DirecTV video from customers' data caps, the FCC told the company this week. Read the full story by Wendy Davis
Few companies have felt the effects of a changing publishing climate more than Leaf Group, formerly Demand Media. Once a prime example of how search-engine-optimized articles produced in large numbers … Read the full story by Sara Guaglione
Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia. Read the full story by Erik Sass