November witnessed the lowest increase in digital media spending in the last seven years, contributing to a slight 1% overall ad market decline for the month. Read the full story by Wayne Friedman
The aversion to shipping charges doesn't seem tied to a person's economic situation. "It's a more philosophical, knee-jerk, 'I just don't wanna pay for that' kind of thing." Read the full story by Sarah Mahoney
Harmelin Media, an independent media agency, said it selected PlaceIQ as its location data and insights provider. PlaceIQ will provide consumer insights using location data to the agency's clients, which … Read the full story by Tobi Elkin
A study conducted in Great Britain shows that social media use appears to result in lower life satisfaction among tweens and early teens. Read the full story by Erik Sass
Ad company Turn has agreed to settle allegations that it deceived consumers by tracking them for ad purposes, after they attempted to avoid such tracking, the FTC said Tuesday Read the full story by Wendy Davis
The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the … Read the full story by P.J. Bednarski
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders managing paid social and search think so. It's driving higher budgets in … Read the full story by Laurie Sullivan
Rather than a "count-on-download" minimum, the mobile ad industry should embrace a "count-on-begin-to-render" ad impression measurement minimum. That's according to new guidelines proposed by the IAB, the MRC, and the … Read the full story by Gavin O'Malley
Call it a convenient feature or a desperate measure, but Twitter is testing breaking news push notifications. The feature -- first noticed by Buzzfeed -- is common among publishers trying … Read the full story by Gavin O'Malley