Moving forward with its forthcoming digital live TV pay service, Hulu has signed up a key player -- CBS Corp., which includes the CBS broadcast network and cable networks CBS … Read the full story by Wayne Friedman

Overall political advertising in the 2016 election cycle was up marginally (4.6%) cycle-over-cycle, no thanks to the presidential race, where Donald Trump spent 34% less that Mitt Romney's $1 billion … Read the full story by Philip Rosenstein

Colvin will be responsible for expanding live event opportunities at the 2-year-old division of the company. Live events is one of the fastest-growing segments of the media industry. Read the full story by Sara Guaglione

Text ad click share on google.com, at 52%, surpassed product listing ad (PLA) click share at 48% for the period from Thanksgiving through Cyber Monday, but PLA click share surpassed … Read the full story by Laurie Sullivan

Native ads will become an alternative in 2017 for brands looking to stand out from others. One smart-home company got a head start in 2016, when it ran a Yahoo … Read the full story by Laurie Sullivan

Parks Associates says 31% of broadband households now have multiple OTT subscriptions (Is it Netflix plus one and chill twice as much?) Read the full story by P.J. Bednarski

Gary Vaynerchuk, who is acquiring women's lifestyle publisher PureWow with an eye to building a native ad juggernaut. The acquisition of PureWow lays the groundwork for a broader strategy, including … Read the full story by Erik Sass

Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods to lower costs … Read the full story by Laurie Sullivan

The company is also closing its offices in New York and Washington D.C. -- although some staffers are expected to continue to work remotely from these areas. Read the full story by Gavin O'Malley