Google has acquired Fabric, one of Twitter's assets that provides software for developers to build mobile apps. Twitter acquired the company in 2014, and in the past two years grew … Read the full story by Laurie Sullivan
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding new features and integrations to Adobe … Read the full story by Jess Nelson
Trying to maintain its position as a go-to messaging app media and business types, Slack is rolling out threaded replies. With the new feature, the "productivity" app can more directly … Read the full story by Gavin O'Malley
YuMe has announced the launch of an immersive mobile vertical video ad format for advertisers that enables video ads to fit more naturally within the mobile experience as full-screen video … Read the full story by Tobi Elkin
Sony's Crackle seems to have lost its best reason to exist. Netflix announced on Tuesday that it will snap up "Comedians/Cars," new and old, and as part of the deal, … Read the full story by P.J. Bednarski
Innotech Capitals, an international private equity group, said it has acquired Ad-Juster, an ad tech firm that automates the aggregation of third-party ad server delivery numbers. Read the full story by Tobi Elkin
The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent watching video ads. Read the full story by Wendy Davis
SteelHouse released an analytics tool Wednesday that allows marketers to verify whether or not a digital advertisement was viewed on a screen by someone using a mobile device or on … Read the full story by Laurie Sullivan
Threatening to upset the domestic smartphone market, Google reportedly plans to bring its Android One phones to the U.S. Read the full story by Gavin O'Malley
When consumers were told that pirated video content can result in studios losing money, 39% of consumers said this knowledge had no effect on the amount of illegal content they … Read the full story by Wayne Friedman