AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on data from online and in-store purchases. Read the full story by Philip Rosenstein

Facebook just named Hugo Barra to lead its virtual reality efforts, including the Oculus team. Zuckerberg's bullishness on virtual reality is no secret. He spent $2 billion on Oculus VR … Read the full story by Gavin O'Malley

Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company's Candidates and Causes unit, focused on digital media-buying for … Read the full story by Philip Rosenstein

Facebook and Google both unveiled changes intended to curtail fake news, as well as expose users to a broader range of information sources in Facebook's case. Read the full story by Erik Sass

GoDaddy launched GoCentral on Wednesday, a Web site builder with a set of integrated marketing tools that includes email. Read the full story by Jess Nelson

The announcement brings an end to Patrick Talamantes' four-year tenure as president and CEO. Forman will focus on accelerating the company's digital efforts. Read the full story by Sara Guaglione

The FCC's tough broadband privacy rules are "counterproductive to actual consumer privacy protections," Americans for Tax Reform, TechFreedom and other organizations tell lawmakers. Read the full story by Wendy Davis