Nielsen's much anticipated Total Content Ratings -- something TV networks hope gives an accurate picture of all linear and digital TV program viewing --- will get a limited release March … Read the full story by Wayne Friedman

The 'Golf' magazine site includes more lifestyle features. It also promises a better user experience, with a streamlined navigation, smoother scroll and ecommerce section where readers can buy golf gear, … Read the full story by Sara Guaglione

Signpost has integrated its artificial intelligence technology with Facebook, allowing Mia to pick up where advertising leaves off. Read the full story by Laurie Sullivan

So what are you going to do when you are trying to punish one of your kids for lying to you when they counter that they are not lying, they … Read the full story by George Simpson

With the growth of programmatic ad spend, and the increase in the use of private marketplaces, SpotX's Demand Facilitation team found an increase in the incidence of relationships structured through … Read the full story by Philip Rosenstein

The ANA, IAB and other industry groups are asking lawmakers to overturn "onerous and unnecessary" broadband privacy rules that prohibit Internet service providers from drawing on people's Web-surfing activity without … Read the full story by Wendy Davis

The majority of emails are now opened on a mobile device, so why are so many campaigns illegible or hard to interact with -- unless customers can remember their reference … Read the full story by Sean Hargrave

President Donald J. Trump's first week in office was marred by intense clashes with the national press over pettiness like Inauguration Day crowd size and the more serious issue of … Read the full story by Philip Rosenstein

Readership of Metro US newspapers has grown across New York, Philadelphia and Boston to nearly 4 million in print and digital, per the company. One million people a day picked … Read the full story by Sara Guaglione

Millennials comprise the largest portion of cord-cutters. Stop the presses. Okay, fine. It's not rocket science to discover the proclivity of today's youth to consume video in an over-the-top fashion. … Read the full story by Daisy Whitney

Adsquare, a mobile data exchange platform, announced on Thursday the launch of its U.S. business operations, opening an office in New York. The company has also initiated partnerships with Neustar, … Read the full story by Philip Rosenstein