Google can now more precisely determine the search intent behind keywords and phrases that people query. Simply focusing on general, universal ranking factors isn't enough for marketers to optimize content. … Read the full story by Laurie Sullivan

Microsoft premiered two new email applications on Tuesday, launching Outlook Premium out of beta in the United States and offering a preview of a new Email Insights search tool. Read the full story by Jess Nelson

Donald Trump is coming in for a fresh round of criticism for discussing high-stakes global security issues with Japanese Prime Minister Shinzo Abe, in a public place. Read the full story by Erik Sass

Bidtellect, a native ad platform for marketers, released the next iteration of its native demand-side platform (nDSP). The enhancements offer marketers advanced contextual targeting features, account-based marketing (ABM), an improved … Read the full story by Tobi Elkin

News Corp. dumped its 8% minority stake in ad tech firm Rubicon Project, according to an SEC filing on Friday. The media giant has transferred its interest in ad tech … Read the full story by Tobi Elkin

Previously known as ThreatStream, Anomali provides a suite of Software-as-a-Service solutions to pinpoint threat indicators in real-time. Anomali unveiled new additions to three of its enterprise cybersecurity platforms at the … Read the full story by Jess Nelson

TEN will incorporate the video intelligence provided by Tubular Labs into its content creation, audience development, ad campaign strategy and targeting, spanning all the company's video channels, including mobile. Read the full story by Erik Sass

With parent company Snap planning an IPO next month, messaging service-turned-media juggernaut Snapchat is locking in a number of partnerships with publishers and other content providers. On Monday, it revealed … Read the full story by Erik Sass